Growth Marketing System
Rather than focus on website rankings and clicks, what’s important is to create an automated system to generate a consistent stream of highly qualified leads for your business.
This automated lead generation system should be designed to attract customers In need of your services now
1. Build relationships with prospects most likely to engage your services in the future
2. That’s where Sales Chocolate comes in.
How We Will Help You Create a Growth Marketing System
Marketing Strategy Audit
Before making any recommendation, we take a deep dive into understanding your business, competitors, target market and what you’re trying to accomplish.
This is a one-on-one call over Zoom, telephone or in-person and will require approximately 60 to 90 minutes.
It’s the only part of the process which requires the most commitment of your time and the more open you are to helping us understand your business and goals, the better your results.
After this, we take over.
Once we have a clear idea about your goals, budget and marketing history, we will work on a custom marketing plan and implementation strategy.
Create Lead Capture System
The next step will be for us to design and create a highly effective lead capture system using a landing page.
This is required, so that visitors on your landing page see the value in what you offer and have the opportunity to opt-in and find out more about your services.
Once you collect these leads you will have the opportunity to engage with the visitors further and convert some of them into customers…
…and nurture the rest so that when they are ready for a construction, renovation or other project, you will be their obvious choice.
In this way you will be able to make less cold calls and minimise your reliance on referrals from customers to generate new business.
This process allows you to work smarter instead of spending hours on sales activities that require hard work, are time consuming and don’t generate the returns you seek.
Once your online marketing funnel is in place, the next step is to drive a large volume of targeted traffic to your landing page.
This will be done through Google Adwords, Facebook Ads and YouTube Ads.
This will be supported through social media engagement and blog posts.
Nurturing prospects who are likely to engage with you in the future is the key to growing your business.
We will create email campaigns with valuable content aimed at educating your prospects and providing them with industry updates. This positions you as an industry expert and keeps you on top of their minds, so they are most likely to choose you for their project when they are ready.
Tracking, Testing, Monitoring and Improving Performance
We constantly track the performance of your marketing campaigns and keep you informed of the results.
We will test alternative approaches to your advertising campaigns and make any required changes to ensure you reach your ROI targets and
This way you will know what’s working and what needs to be adjusted so you can quickly improve and scale your campaigns. Without this information, you will simply be wasting your marketing dollars.